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It’s a website we usually associate with online bidding, but have launched a brand new section to their website that marks a move away from the auction-based structure which it is so well-known for.
The just-launched “Designers Collective” platform allows customers to buy current season designer pieces from the eBay site, with prices consequently retailing at full-price. Designer labels available through “Designers Collective” include Calvin Klein, Elie Tahari and Cynthia Rowley and it seems eBay is set to recruit more brands over time, with Halston Heritage lined up as one of the next to be introduced. Each label retain some control over their portal on the site, and were involved in building their respective shop interfaces.
In 2013, eBay is supposed to have facilitated $212 billion of commerce on a global level, with predictions for that to grow to $300 billion over the next two years. Of this, the majority of eBay’s sales are new products, sold at a fixed price. In that respect the “Designer’s Collective” offering of new stock is not a massive change for eBay. Rather the platform stands out for the way in which it operates as a separate section to the main website and the way that it has got designer labels involved directly.
Talking to WWD, the president of eBay Marketplaces Wenig Devin declared this to be: “the next step for us in our fashion category.” Like other online retail platforms, eBay faces the challenge of constantly having to find alternative ways of attracting both existing and new customers.