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Image source - J.W.Anderson / Video source - Business of Fashion
The label may only be fours years old, having started out as a menswear brand in 2008 with womenswear following two years later, but J.W. Anderson is currently undergoing some great changes.
Last September luxury conglomerate LVMH bought a minority stake in J.W. Anderson, as well as recruiting the eponymous young Northern Irish designer to be the new creative director of Loewe. This has helped J.W. Anderson to grow his, already successful, business further. The label just moved into its new headquarters, and has hired new team members: Simon Whitehouse, who previously worked at Diesel and Matthew Williamson, will be the label’s first ever CEO. Talking to Business of Fashion about this new appointment, Anderson said: “If I’m going to take this brand further, I’m going to need a partner in crime. I wanted someone who could understand the needs of a small business and a younger team.”
Parallel to this, J.W. Anderson is to launch an e-commerce platform which is meant to go live in two weeks. The designer comments: “It’s about a running dialogue with the customer.” The website will be a way for the label to reach out to a larger audience by allowing consumers to have direct access to the brand.
J.W. Anderson was quick to become a firm favourite on the London Fashion scene and these significant changes within the company are but a sign that the designer has his eyes set on greater things.