link.png The DVF Wrap Dress: still going strong← Back

Image source - DVF
‚ÄčThere are some garments in fashion which can only be described as iconic, whether it’s the Louboutin shoe with its red sole, or the Chanel jacket. The wrap dress by Diane Von Furstenberg has to be included in the list of world-famous fashion items. Hugely popular in the seventies, the knee-length, wrap-around jersey dress is still a favourite to this day.
2014 marks the DVF wrap dress’s 40th anniversary and with that a whole series of events to celebrate. The anniversary year kicked off with an exhibition dedicated to the dress in L.A. Since, a whole list of bloggers and fashion personalities have been invited to document their take on the wrap dress, from Coco Rocha for a model’s interpretation on the item, to Betty of Le Blog de Betty for a French touch.
The latest event? New York’s department store Bergdorf Goodman’s window display has been given a particularly dazzling makeover, featuring the wrap dress in all its glory. Shoppers are able to get their hands on an exclusive capsule collection and Diane Von Furstenberg herself made a special appearance at the store yesterday for the occasion. But that’s not all since the designer has just finished writing a book, The Woman I Wanted to Be, which is due to be published in November.
This has been combined with an online platform that allows fans to share their own wrap dress story. Aside from pushing strong digital engagement, Diane von Furstenberg has recently made the news for her collaboration with Google Glass. The designer may well be celebrating her label’s history this year, but it also looks as if she is well and truly a-tuned with the times and ready to conquer the future.