All shapes and sizes: Louis Vuitton's Celebrating Monogram← Back
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Image source - Louis Vuitton
It was announced earlier this year, and the moment has finally come for Louis Vuitton to reveal the “Celebrating Monogram” project.
160 years after the luxury house was founded, Louis Vuitton has decided to celebrate the LV monogram by which the brand has come to be known for. Creative director Nicolas Ghesquière and LVMH’s chairman Bernard Arnault recruited six influential designers, six “iconoclasts”, to give the logo a makeover.
Fashion magazine Harper’s Bazaar published images of the designers with their Louis Vuitton creations, shot by Karl Lagerfeld himself, and Louis Vuitton has presented the project in a video.
Shoe designer Christian Louboutin, created a caddy for the purpose of the project whilst founder of Dover Street Market and Comme des Garçons, Rei Kawakubo revealed a tote entitled “Bag with Holes”.
Frank Gehry, the man behind the new Louis Vuitton Foundation building, gave the Louis Vuitton bag an architectural twist with a curved box-shaped bag. Product designer Marc Newson has created a backpack with a colourful fleece finishing. American artist Cindy Sherman, also opted forsomething bright but in the shape of a multi-coloured trunk. Meanwhile, Chanel and Fendi’s creative director Karl Lagerfeld went all out: he not only designed a trunk and bag, but also included a punching bag.
The bags will be available for purchase in October.