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What do Apple, Porsche and Burberry have in common? Well, it just so happens that they all feature on Interbrand’s ranking of the Top 100 Best Global Brands.
Unsurprisingly, Apple has nabbed itself the top position on the ranking after a strong year and the recent excitement over the new iPhone 6 as well as the Apple Watch. Positioned in 10th place, Mercedes-Benz is closely followed by its rival BMW in 11th, two brands that are orientating themselves towards the future of the car industry. 
In the world of luxury fashion, Louis Vuitton comes up top trumps with a value of $22 552 million. Having been in the spotlight over the past year with new Creative Director Nicolas Ghesquière, as well as the creation of Louis Vuitton Fondation in Paris, the label has focused on pushing more premium products.

In 41st place, Gucci has a worth of $10 385, whilst Hermès, with an upwards leap of 18% in terms of brand value, has tapped itself 46th position. When it comes to jewellery, Cartier and Tiffany & co also feature on the list of Top 100, having strengthened their digital strategies to appeal to customers.  

Looking at brands that operate across a significant amount of countries worldwide (both in established and upcoming markets), Interbrand takes into account a brand’s economic profit, how much of an impact the brand has in customer’s purchase choices as well as its competitive performance. 
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