link.png Coach steps up a gear by recruiting← Back

Sales may still be down for Coach, but the luxury leather goods and accessories brand is doing what it can to turn the company around…and that includes taking on new staff.
A series of measures have been put in place to revive the company, including the hiring of new CEO Victor Luis in 2013 as well as the recruitment of creative director Stuart Vevers, who had previously worked for Calvin Klein and Mulberry. Even though it was announced in October that Coach sales were down for the fifth quarter in a row, the company says that the results of the restructuring will be seen in the future. 

Coach has always had an affordable luxury offering, but the turnaround has seen the brand promote a more premium image. The focus has been on redeveloping product, stores and marketing and, in keeping with these efforts the label is currently recruiting for a diverse range of roles across the company.
Senior positions being advertised include Design Director of Men’s Footwear, Director of Merchandising, Senior Designer for Outerwear as well Director of Sourcing and Production. The majority of the roles listed are based in New York City, where the label is based, with the remainder in London and across Asia. 
Coach is clearly attempting to make a mark on the higher end of the luxury market.