link.png The Hugo Boss prize: a celebration of art← Back


It’s not unusual for art and fashion to come together and last week saw yet another instance of such a union with the 10th edition of the Hugo Boss Prize. The ceremony was held at the Guggenheim, with the prize being awarded to one artist selected from five finalists.
The Hugo Boss Prize was created by the German fashion house in 1996, taking place every two years in conjunction with the Solomon R Guggenheim Foundation. The winner, chosen by a jury of key figures of the industry, receives a prize of $100,000 as well as hosting a solo exhibition at New York’s celebrated Guggenheim Museum. The finalist is selected for creating works that “constitute an outstanding contribution to contemporary art”.
Brooklyn-based Paul Chan - a multimedia artist, who works with video, animations performances and drawings – took home this year’s prize. His work, which is known for having a provocative, politically engaged element to it, will be exhibited at the Guggenheim in Spring 2015. The four finalists he beat to the post were the artists Sheela Gowda, Camille Henrot, Hassan Khan and Charline von Heyl.
Hugo Boss’s Artistic Director Jason Wu was amongst the guests attending the ceremony, as well as model Natasha Poly and actress Kate Bosworth, making for a fashionable crowd.
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