link.png The Mayfair appeal: Alexander Wang sets up shop← Back

Mayfair has been recruiting a lot of attention of late. In September Victoria Beckham chose Dover Street as the location to open her 7,000 square foot boutique, her first standalone shop. This was recently followed by news that luxury French label Balmain plans to establish a flagship on South Audley street. 

Now, New York based fashion designer Alexander Wang has unveiled that he will be throwing open the doors on a store at 43-44 Albemarle Street. With a flagship in New York and stores in Tokyo and Beijing, this is the first time the designer will be opening a boutique in the UK. The designer is known for using a monochrome palette at his other locations, so there’s high chances the London store will display the same Wang aesthetic. The new retail space will cover 6,500 square feet, with an opening slated for early 2015. Besides Victoria Beckham and Balmain, he joins a whole series of other luxury labels that have chosen to implant themselves in the prestigious Mayfair neighbourhood.
The ‘Mayfair 2014: London Market Focus’ report by Knight Frank found that “Mayfair’s exclusive origins, global reputation for luxury and premium development pipeline give it a particular caché among buyers that is likely to rise”. With high-end fashion designers continuing to set up shop in Mayfair, it’s clear that the area is consolidating its position as prime luxury retail destination.

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