link.png The Gucci shake-up: di Marco and Giannini step down← Back

Image source - Gucci

One of fashion’s biggest luxury brands is about to undergo significant change: partners Patrizio di Marco and Frida Giannini are stepping down from their roles at Gucci, the luxury label owned by conglomerate Kering SA.
Under Patrizio di Marco and Frida Giannini, Gucci had become a much more exclusive brand than it had previously been. However recently, the brand had been struggling in the face of slowing sales. 

Image source - Gucci

Patrizio di Marco was recruited by Kering in 2001, starting as CEO of Bottega Veneta before taking over at Gucci in 2009. Formerly at Fendi, Giannini joined Gucci in 2002, initially as Handbag Design Director before going on to become sole Creative Director across Womenswear, Menswear and accessories. 
In a statement, François-Henri Pinault, Chairman and CEO of Kering, thanked Frida Giannini, saying “She has been the sole Creative director of Gucci for close to a decade. This is a remarkable accomplishment, considering the level and breadth of responsibility of overviewing all the aspects related to product and image for such a global brand during such a long period of time.” Giannini will show her last womenswear collection for Gucci in February, after which she is to leave her role. 

Marco Bizzari will replace Patrizio di Marco as CEO on January 1st. Bizarri has been with Kering since 2005, first as CEO of Stella McCartney then of Bottega Veneta from 2009. François-Henri Pinault commented on the new appointment: “I am fully confident that he will now build on Gucci’s extraordinary legacy to have the 93-year-old house enter a new momentum and continue to write bright chapters of its exceptional history.”
Kering are still on a recruitment drive to find a new Creative Director to replace Giannini. It’ll be interesting to see in which direction such a large-scale shake-up will take the Gucci label. 

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