link.png A new dawn for Gucci, as label appoints new Creative Director← Back

The announcement that Frida Giannini and Patrizio di Marco had stepped down from Gucci was followed by a lot of speculation about who would be recruited to replace the duo. This then climaxed with Giannini’s early departure from her role as Creative Director, less than two weeks before the Men’s Autumn/Winter 15 show.
Yesterday, luxury conglomerate Kering (which counts Gucci in its portfolio), announced that Alessandro Michele had been appointed to succeed Giannini as Creative Director. With the help of the design and production teams, Michele – formerly Head of Accessories - had had the task of redesigning the entire Men’s AW15 collection, following Giannini’s departure. The collection entitled “The New Romantics” exuded a young, androgynous feel, and hinted towards a new aesthetic for the brand. 

At 42 years old Alessandro Michele - who studied at the Academia di Costume e di Moda in Rome - has spent the last 13 years working at Gucci under the direction of Giannini, having previously worked as Senior Accessories Designer at Fendi. He also recently took on the role of Creative Director of the Kering-owned porcelain brand Richard Ginori. Accessories hold a fundamental place at Gucci, with handbags and shoes generating a significant amount of sales for the label.
In a statement released by Kering, Marco Bizzarri - President and CEO of Gucci who recently took over from Patrizio di Marco - commented: “Alessandro’s talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand."
Michele’s first full collection will be presented at Milan Fashion Week in February. With Gucci being one of Italy’s key luxury fashion labels, all eyes will inevitably trained on the designer to see which direction the Gucci brand image will take under his direction.