link.png Baselworld 2015: between tradition and technology.← Back

Image source - Pixabay

The watch world has been under particular scrutiny of late following the buzz around Apple’s smartwatch. As a consequence, the future of horlogerie is particularly a focal point at this year’s edition of Baselworld as watch enthusiasts speculate over the advent of wearable tech and smartwatches.
Tag Heuer, owned by luxury conglomerate LVMH, used the opportunity of the world’s largest watch fair, to announce that it is partnering with Google and Intel to launch a luxury android smart watch. The Carrera watch will be revealed in time for Christmas. In the meantime, Tag Heuer have chosen to be elusive about appearance and pricing as they seek to compete with Apple’s upmarket Edition version. 

Another watch to make the headlines in the debate over old and new, is Gucci’s new smartband produced in collaboration with singer Bridging the gap between technology and fashion, the watch can be used to make phone calls just as it can monitor the wearer’s fitness.  
Baselworld, however, is not just about the future of watches. Patek Philippe has just celebrated its 175th anniversary and sold out of all the special edition timepieces the brand had created for the occasion. At Baselworld, the luxury watch brand presented a the Calatrava Pilot Travel Time. With its two-time-zone mechanism the watch pays tribute to the pioneers of aviation. 
\When it comes to the crossover with jewellery, Graff Diamonds new ‘Fascination’ has garnered a lot of attention. It’s been dubbed the most valuable transformable timepiece, having been valued at $40,000. The watch consists of 152.96 carats of white diamonds, with a pear-shaped diamond centerpiece of the highest quality that can be detached and worn as a ring. There's no doubt about it, the Fascination is a watch which stands for stylish luxury.  

With six more days of Baselworld to come, there’s undoubtedly still plenty more to discover at the world’s largest watch fair.