link.png Getting your personal branding right← Back

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You’ll have come across the term “personal branding” – but how does it apply to you, and – more importantly – what’s the trick to getting personal branding right?
If you’re trying to get noticed by people in luxury recruitment, for example, you need to make sure your profile ticks all the right boxes…and that extends further than simply listing skills on your CV.
This is where personal branding comes into play. To a certain extent, we all build our personal branding in the process of job hunting, whether we’re aware of it or not. However to really get ahead of the game whilst searching for a job, it’s important to consciously engage in branding yourself. First of all it requires for you to take a step back. Think about how other people perceive you – is it the impression you want to give to a recruiter? What are your strengths and core values? How can you improve? What do you want to have accomplished in three years time? Once you’ve answered those questions, you can create an authentic, consistent and strong image of yourself.
Once you’ve consolidated your personal branding, it’s important to be vocal about what you do and achieve – talk about it and let others know. However personal branding is not just about exercising your own voice: you also need to connect with other people, interact and create a dialogue.
If you haven’t already, sign up to LinkedIn. LinkedIn is more than just an online CV. LinkedIn allows you to connect with other people in your field and is an easy way for employers to find out more about you.  It allows you to participate in discussions, but is also a great platform to publish your work. Endorsements will help build your profile and reputation – having other people vouch for your skills says so much more about you than your CV does about you.
Other ways you can enhance your online presence and consolidate your personal branding are by being active on social media – post on Facebook and tweet. And if you’re a specialist in your field, set up a blog to show that you know what you’re talking about.
Whilst online presence is vital, your efforts can’t just stop there. As part of your personal branding you also need to network in person, whether you attend luxury recruitment networking events or arrange to go for coffee with someone who works in your field. In doing so, it’s important to communicate well: having a meaningful conversation with key industry figures will be more effective than trying to talk to as many individuals in the industry as possible.   
The way you brand yourself determines how prospective employers perceive you. Therefore you need to get it right.