link.png Instagram: It's a Blogger's Business← Back

The Internet has issued a gasp of disbelief as top fashion blogger Danielle Bernstein has revealed commercial details behind the fashion blogosphere. While it’s no mystery that the new form of online journalism is a profitable business, the figures that Bernstein revealed are certainly awe-inspiring.
Most of us are happy to post a picture on Instagram without giving it too much thought. For successful bloggers, it’s serious business. Danielle Bernstein, the twenty-two-year-old founder of WeWoreWhat revealed to Harper’s Bazaar that she can make between $5000 to $15 000 for a single post on her most coveted social media channel, Instagram. With almost a million followers, it’s a valid investment for brands seeking maximum reach.
Since Instagram overtook Twitter last December with upwards of 300 million users, brands are increasingly turning to the Facebook-owned company for sponsored content.

Numbers are certainly the most important factor, with the number of followers determining the price. Thomas Rankin, CEO of Instagram app Dash Hudson, revealed that up to 100,000 followers can land you between $500 and $5,000 a post. Anything up from 6 million, and you can charge between $20,000 and $100,000 a picture.
Bloggers of the likes of Susie Bubble and Bryan Boy, who launched in the 2000s with news pieces and written content, are now being overtaken by Instagram-famous bloggers, such as Chiara Ferragni of The Blonde Salad. It’s an accessible medium, with photographs engaging audiences far more than text pieces. So, how many followers do you have?