Erdem to go green for London Fashion Week← Back
About 2 Years, 5 Months, 1 Week, 1 Day, 4 Hours, 8 Minutes ago.
It was announced earlier that Erdem has teamed up with Eco-Age, a company that was set up by Livia Firth in 2008. Firth, Creative Director of Eco-Age, which offers brand consultancy to help companies, started the GCC initiative to encourage sustainability, ethics and social welfare within the industry. A number of high-end brands have previously collaborated with Eco-Age to create Green Carpet Collections, including Chopard and Stella McCartney and the business also focuses on promoting sustainable fashion on the red carpet.
Although luxury fashion houses are becoming more sensitive to sustainability issues, there’s still a lot to be done. Initiatives like the GCC are a small step in the right direction, and if more designers such as Erdem get involved, it will inevitably help the fashion industry to become increasingly ethical and sustainable.