link.png Erdem to go green for London Fashion Week← Back

Sustainability is a recurring topic in fashion: London already sees a host of high-end brands for whom sustainability is high on the agenda, such as Christopher Raeburn and Stella McCartney. Another sustainable project will be coming to London Fashion Week in September.
It was announced earlier that Erdem has teamed up with Eco-Age, a company that was set up by Livia Firth in 2008. Firth, Creative Director of Eco-Age, which offers brand consultancy to help companies, started the GCC initiative to encourage sustainability, ethics and social welfare within the industry. A number of high-end brands have previously collaborated with Eco-Age to create Green Carpet Collections, including Chopard and Stella McCartney and the business also focuses on promoting sustainable fashion on the red carpet.
As a result of this collaboration, designer Erdem Moralioglu will present his first Green Carpet Collection, consisting of 12 looks made according to the GCC’s sustainability parameters, this during London Fashion Week in an event sponsored by Mercedes-Benz. The designer, who is always a key name on the London Fashion Week calendar, is known for injecting his collections with beautiful prints and colour. In an interview with Vogue, Firth commented on the collaboration saying: “I have always loved his designs and his use of texture and colour. The Erdem woman has values that marry so beautifully with the Green Carpet Collections - it's a perfect marriage of ethics and aesthetics."
Although luxury fashion houses are becoming more sensitive to sustainability issues, there’s still a lot to be done. Initiatives like the GCC are a small step in the right direction, and if more designers such as Erdem get involved, it will inevitably help the fashion industry to become increasingly ethical and sustainable.