link.png Saint Laurent announces Couture revival!← Back

Following yesterday’s news that Saint Laurent’s sales were up for the first half, the luxury fashion house made a big announcement this morning: Saint Laurent has plans to revive its couture label under the helm of Hedi Slimane.
Although it has yet to be clarified whether the collections might be presented in Paris during Couture Week, held in January and January every year, Saint Laurent has confirmed that the house will produce bespoke pieces for clients and celebrities. In order to preserve the luxury heritage of couture, each piece will be carefully documented as well as having a hand-sewn silk label with a unique number. 
Slimane has been Creative Director at Saint Laurent since 2012, and was instrumental in setting up the new HQ at Hôtel de Sénecterre on Paris’ Left Bank. The couture pieces, for both women and men, will all be produced at the ateliers situated in the renovated 17th century building. A statement published earlier explained: "Hedi began to recompose the traditional couture ateliers of the house in 2012. The ateliers are now at the centre of the Saint Laurent project by Hedi Slimane.” Hôtel de Sénecterre has been divided into three ateliers in order to enable the production: Atelier Couture, Atelier Flou and Atelier Tailleur. 
The fashion house’s last couture collection was presented thirteen years ago. As Yves Saint Laurent’s final collection before retiring, it was an ode to the different YSL styles that had been emblematic to the label throughout the years, with numerous iconic models appearing on the catwalk.
As well as announcing the creation of the new Couture collection, the luxury fashion house has simultaneously unveiled the images for the line’s first campaign, which was shot at Hôtel de Sénecterre. The series of sophisticated black and white images certainly gives us a wonderful taster of what’s to come!