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Business of Fashion, which has become a leading voice in the fashion industry, has recruited new staff to its team.
It was announced yesterday that the online platform has hired respected fashion critic Tim Blanks. In his new role Tim Blanks will continue to cover fashion shows for Business of Fashion, much as he did for and will mark Business of Fashion’s first foray into runway coverage.
Tim Blanks, who is known for his deep and insightful analysis of fashion, had been hired as editor-at-large for Condé Nast’s in 2006. His move to another online platform comes at a time when, which is owned by Condé Nast, is going through major change. Earlier this year the website announced it was transitioning to e-commerce, in order to set itself apart from Condé Nast’s other digital channels. The coverage of fashion shows, which has become famous for, will instead appear on from this Autumn onwards.
Following the announcement of this strategical change of direction a number of’s key member of staff have made the decision to take on jobs elsewhere. Photographer Tommy Ton, who made a name for himself for his street style images, recently announced he was leaving, whilst former editor Dirk Standen was hired as W’s new creative director in May this year.  

Video - Tim Blanks for
In a letter published on Business of Fashion last night, Imran Amed welcomed Tim Blanks explaining:  “We saw a gap in the media landscape for an industry resource with a truly independent point of view on the shows, which would cut through the clutter and focus on the shows that matter with the same curated approach that has defined BoF from the very beginning.”
Other new recruits at the Business of Fashion include writer Lauren Sherman, previously’s editor at large, and Andrew Barker, former editor of the Evening Standard.