link.png Stella McCartney reacts to Patagonian wool controversy← Back

Luxury fashion designer Stella McCartney has always been militant about sustainability and animal welfare and has a strict policy about not using real leather, skins or fur in her collections.
McCartney had, until now, sourced her wool in Patagonia, from a sustainable wool initiative called Ovis 21, a network of sheep ranches based in the Argentina’s grasslands. However, new investigations by animal rights company PETA revealed that animals were being mistreated on one of the farms belonging to the network: the group released a shocking video of animals being harmed and inhumanely slaughtered by staff. McCartney was quick to react to the footage and has put a halt to wool orders from Ovis 21.

Image - Stella McCartney's post / Source - @stellamccartney on Instagram
In response to the news, Stella McCartney took to social media to comment: “I am devastated by the news but more determined than ever to fight for animal rights in fashion together and monitor even more closely all suppliers involved in this industry to end all innocent lives.” The designer also indicated that her label is seeking to develop vegan wool in order to find an alternative.  
Other companies that source their wool from Ovis 21 include outerwear label Patagonia, who also expressed its disappointment at the PETA report.
 Meanwhile Ovis released a statement commenting: “Ovis 21 does not justify cruelty. We have identified and intervened the property involved, which is now no longer a certified property.”
This is not the first time PETA has managed to shake the luxury fashion industry in the past few weeeks. Earlier this summer, actress Jane Birkin asked for her name to be removed from the iconic crocodile skin Hermes bag, following reports by the animal rights group that crocodiles and alligators were being subjected to cruel practices on farms.