link.png Farfetch goes Black & White: fashion brands to trade from platform← Back

‚ÄčIn a new project which was announced today, online luxury fashion retailer Farfetch is to work more closely with fashion brands.  Until now, the site served as a platform for over 300 fashion boutiques across the world: however, this latest move will allow fashion labels to sell through Farfetch too.
The new unit, which is to be called Farfetch Black & White, will function independently from the main omni-channel platform. It will not only provide mono-brand businesses with the opportunity to sell through an online channel that receives a lot of exposure but also enable them to benefit from the technology Farfetch has developed.
The e-commerce sites will operate using Farfetch’s API software and will allow brands to make use of Farfetch’s established services. The platform will offer a range of services to fashion labels such as the management of customer services or online marketing: brands will be able to decide how much support they want and thereby determine the level of control they have over their e-commerce site.

This marks another strategic move from the luxury fashion retailer. Farfetch was founded in 2008 and has rapidly gone on to grow from strength-to-strength, with 2015 being a particularly promising year for the online platform. In March it earned the title of “fashion unicorn”, having raised $86 million that valued the company at $1 billion. Then, in May, the company went on to acquire luxury fashion boutique Browns, in order to merge online shopping with a physical store experience.
The first sites under the umbrella of Black & White are set to launch at the end of the year and in the beginning of 2016. We’ll have to wait and see which luxury fashion labels decided to jump on this new Farfetch e-commerce bandwagon.