McGrath strikes gold with first product of new line← Back
Much to beauty lovers’ delight, renowned makeup artist Pat McGrath is launching her own makeup line, the first product of which launches tomorrow.
As well as being global creative design director at Procter and Gamble, McGrath has made a name for herself as a key makeup artist in fashion, having worked on many of the shows for luxury fashion labels during Fashion Week.
For Spring-Summer 16 gold was a major focus for McGrath, particularly at the Prada show during Milan Fashion Week where models were given striking gold lips.
At the end of September the makeup artist then organised an event during Paris Fashion Week, giving the public a gold makeover. At the same time she revealed that a new makeup line was in the works with the promise that the first product (that very same gold that had caught everyone’s attention in Milan and Paris) would launch soon. Since then beauty experts have been eagerly anticipating the new line that is to be created by Pat McGrath Labs.
The wait is now over: Gold 001 goes on sale on McGrath’s website tomorrow. The eye shadow will be highly exclusive – only 1000 pigment pots of this first product will be available. The reason for the limited supply? The Lab couldn’t produce any more in the short timeframe.
On social media network Instagram McGrath explained that Gold 001 can be used in multiple ways: “A genius multi-use gold pigment; apply as a shadow, gild brows and lips, or buff into skin, this product knows no limits.” Should that not be enough gold for you, the product comes in a bag filled with gold sequins.
This is just a taster of what’s to come: according to a press release McGrath will be launching her full makeup line by the end of 2016.