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It may just be one day of the year, but Black Friday means big business for retailers. So much so, that the event has also come to encompass the entire weekend with many companies often starting their sale on Thursday evening and ending it on Cyber Monday. As the annual event has grown in popularity, an increasing amount of retailers have started to take part, from high street to luxury, as well as in physical stores just as much as online.
Amongst the UK’s luxury retailers, department store Harvey Nichols is offering shoppers 25% off fashion and accessories - a discount that can be upped to 35% if they download the Harvey Nichols loyalty app.
Those who prefer searching for deals online can get up to 30% off purchases on e-commerce platform Avenue 32, whilst The Outnet has gone all out: customers are able to bag themselves up to 80% off on selected items.
It’s not just department stores and multi-brand e-tailers that are trying to attract shoppers with deal: high-end labels are also promoting Black Friday sales.
High-end leather goods brand Aspinal of London, for example, is offering 20% off their wares, whereas Barbour has put a range of items on sale as well as gifting a tartan scarf when you spend £120 or more.
Meanwhile, recently launched accessories label Hill & Friends is offering a 10% off, with £50 of every purchase going to charity.
That said, this year has witnessed some reticence towards Black Friday, with some retailers taking a stand against the day of heavy discounting, amongst which Gucci. Ahead of the event, the luxury fashion house announced it wouldn’t be lowering the prices on any of the coveted pieces designed by new creative director Alessandro Michele.
Could this be a sign of things to come: as people to start to question Black Friday excessive consumerism, will increasing amounts of luxury labels start to eschew the event in order to keep their integrity and exclusive appeal in the future?