link.png Brioni recruits Justin O'Shea as new Creative Director← Back

Less than 24 hours following the news that Justin O’Shea was leaving his role as fashion director of e-commerce platform MyTheresa, Brioni has announced that they have recruited the Australian as the new Creative Director of the label.

​Part of the Kering Group, Brioni is an Italian luxury label which specialises in men’s tailoring and leather goods. The label took to its social media channels, including Instagram, to announce the news. 

​Often captured in street-style photographs for his impeccable personal style, O’Shea succeeds Brendan Mullane, who had held the title of Creative Director from 2012 to the beginning of this year. He will start his new job at Brioni on April 1st 2016, where he will take charge of the label’s collections as well as the brand image. In a statement released by the fashion house, he said: “I am deeply honored to undertake this new challenge for such prestigious and celebrated menswear house. It is with great enthousiasm that I look forward to writing a new chapter in the story of Brioni”.
O’Shea joined MyTheresa in 2009 and, in January this year, had been promoted from global buying director of the German e-boutique, to global fashion director. Having previously worked in luxury fashion retail, rather than in design, this appointment at Brioni marks a big career move for O’Shea who has never held a position as a fashion designer before. Commenting on this in a statement, Grita Loebsack, Chief Executive Officer of Kering’s Luxury - Couture & Leather Goods Emerging Brands, said: “An unconventional profile for such a position, Justin brings a holistic approach and strong understanding of business. I believe his vision will accurately translate into this role and add a distinctive signature to the House”.
This exciting appointment teaches us all a lesson: nobody should ever de daunted by the prospect of a career change