link.png Lanvin hires Bouchra Jarrar← Back

 After rumours surfaced earlier this week that Bouchra Jarrar might be headed to Lanvin, the luxury fashion house confirmed this morning that the designer has been appointed as the new artistic director.

Bouchra Jarrar career trajectory in the luxury fashion industry makes her a good match for the Paris-based label: the couture designer established her own eponymous label in 2010, having previously worked at Balenciaga and Christian Lacroix. Known for her sophisticated tailoring and elegant daywear, she will now be in charge of womenswear at Lanvin. 
Image posted to Lanvin's instagram account 

The French fashion label took to social media to announce the news. In an accompanying statement chief executive officer Michèle Huiban commented on the appointment, saying: "Bouchra Jarrar is a talented and visionary designer. She is the obvious choice for Lanvin. Her timeless style is in keeping with the style and values of our company, founded by Jeanne Lanvin more than a century ago. Her talent, her high standards and her mastery of cuts and fabrics will bring a breath of freshness and modernity into the house, while respecting its soul as the oldest Paris couture house, a symbol of French elegance."
Lanvin had been left without a creative director since October last year, following the tumultuous departure of Alber Elbaz, who had been at the fashion house since 2001. The in-house design team had designed the latest collection, which was presented at Paris Fashion Week for Autumn-Winter 16. However, the collection received mitigated feedback from critics, highlighting the fact that the house needed to rapidly find a replacement for Elbaz.
Although Jarrar is to start immediately, it’ll be a while before we see the first results since the designer will make her Lanvin debut with the Spring-Summer 2017 collection. As a designer following in the wake of fashion-industry favourite Elbaz, it will be interesting to in which direction Jarrar decides to take the fashion house.