link.png YNAP joins forces with IBM to develop technology← Back

Luxury e-commerce giant Yoox-Net-a-Porter Group is keen to continue being a leader in luxury e-commerce: yesterday the group, which is also known as YNAP, announced it has joined forces with multinational company IBM to develop and improve omni-channel shopping experiences.
Uniting with IBM in a “long-term strategic partnership” will not only allow YNAP to create a shared platform for the whole group, but will also help speed up the process of seamlessly integrating Net-a-Porter and Yoox following the merger of both companies last year. The group not only runs its own sites, but is also involved in operating the e-tail platform for key luxury brands including Valentino and Armani. The aim of the partnership is therefore to create excellent customer service for luxury shoppers, providing them with personalised experiences and more services, as well as to benefit brand partners thanks to a higher volume of sales.
Furthermore, as part of this partnership YNAP and IBM have created a think-tank called the Fashion & Luxury Innovation Committee, allowing YNAP to put forward ideas in the process of creating solutions for e-commerce.  
By engaging in this new venture together with IBM, the group wants to continue being at the forefront of developments in e-commerce. Alex Alexander, Chief Information Officer of YNAP said: “The partnership with IBM will enable our exceptionally talented technology team to focus on what it is renowned for: industry-leading innovation, cutting-edge technology and customer-centric solutions.” 
This announcement comes at a time when high-end brands and retailers across the world are focusing increasingly on e-commerce and YNAP has been keen to promote innovations in this area. Indeed, only last week the group unveiled a new institution (in conjunction with the Bologna Business School), which is aimed at training up digital experts.