link.png Millenials want to work at Chanel and LVMH← Back

Many ambitious young students dream of forging a career in the fashion industry – but, given the choice, where would they want to work the most?
A new survey has revealed which is the most desired company to work for in the fashion industry. Trade publication WWD conducted two separate investigations during the months of February and March to find out which companies had the most appeal and compiled a list of the top 25.
A poll on social media received over 2,000 responses placing Chanel in top spot followed by LVMH, Dior, Alexander Wang and Diane von Furstenberg.
Meanwhile a survey was also conducted amongst student at some of the world’s most renowned fashion schools including The Fashion Institute of Technology, Pratt Institute, London College of Fashion and the Royal College of Art. In total 405 respondents took part, also ranking Chanel and LVMH as the most desired corporations to work for. These two luxury fashion companies were then followed by Calvin Klein, Salvatore Ferragamo SpA, Michael Kors.
WWD also asked students the reasons for this choice and found that the appeal of working for a brand like Chanel lies primarily in the fashion house’s incredible heritage as well as its iconic status. When interviewing students in person, the publication also found that students wanted to be hired by companies where there is room for them to grow and where they would be supported as employees. Whilst an encouraging work environment emerged as a key criteria, some students were also keen to work for brands that go the extra mile by empowering women.
Whilst the list of 25 brands consisted primarily of luxury fashion names, some high-street and sportswear brands also made the list: H&M earned itself eighth place, whilst sportswear labels Nike and Lululemon Athletica came in eleventh and twenty-fifth place respectively.