Slimane and Saint Laurent part ways← Back
About 11 Months, 3 Weeks, 1 Day, 17 Hours, 35 Minutes ago.
It’s official! Hedi Slimane is leaving Saint Laurent. Even thoug, rumours had been circulating for some months, up until now they had been firmly denied by the French fashion house: this morning, however, the news has been confirmed in a statement.
Hedi Slimane had been the creative director and image director of the Saint Laurent brand since 2012. During this time, in a move to reinvent the brand image, he bought in a number of changes, including renaming the brand (from Yves Saint Laurent to Saint Laurent), establishing a design studio in Los Angeles and creating a Couture Atelier. His collections had a strong focus on youth, often inspired by the rock music scene. As a result, the house had seen a financial turnaround with strong profit growth.
Saint Laurent belongs to Kering’s portfolio of luxury brands. François-Henri Pinault, Chairman and CEO of Kering, commented on Slimane’s departure saying: “What Yves Saint Laurent has achieved over the past four years represents a unique chapter in the history of the House. I am very grateful to Hedi Slimane, and the whole Yves Saint Laurent team, for having set the path that the House has successfully embraced, and which will grant longevity to this legendary Brand.”
This is not the first time Slimane is exiting the company. Indeed, he had previously been hired by the fashion house, having worked for Yves Saint Laurent himself from 1996 to 2000. Before joining Saint Laurent in 2012, Slimane had designed menswear for Dior.
It’s still uncertain what Slimane will go on to do, and Kering has yet to announce his replacement. Like Dior, yet another luxury fashion label has been left without a creative director.