link.png The British Fashion Awards get a makeover← Back

NYesterday the British Fashion Council announced that British Fashion Awards is undergoing change. The annual event, which was set up in 1989, has been renamed the Fashion Awards with the aim of becoming a celebration of both British and international talent. The BFC’s chief executive Caroline Rush CBE commented: “Our ambition for the evening is that the best of the fashion world will come together in London to recognise talent in design, creativity, business as well as those whose outstanding contribution to the industry have significantly changed it for the better.”
 

As well as being given a new name, the Fashion Awards are also to move to a new venue: the prestigious Royal Albert Hall will now serve as the backdrop to the ceremony, which sees both key industry figures and members of the public attend each year.
This year’s Fashion Awards will take place on Monday 5th December, in partnership with Swarosvki, the principal sponsor for the event. Nadja Swarovski, Member of the Swarovski Executive Board commented: “Supporting emerging talent and celebrating creativity is in Swarovski’s DNA, so we are delighted to partner again with the BFC on the Fashion Awards, which are not only celebrating the most creative expression in fashion on a global scale, but also raising funds for education in fashion.”
 
As part of these changes the BFC intends to raise money in order to financially support young talent, with the Fashion Awards becoming an annual fundraiser gala for the British Fashion Council Education Foundation charity. Over the next ten years the BFC aims to raise £10 million that will then go towards education scholarships for those wishing to pursue a career in fashion. In doing so, the BFC will not only help those at the beginning of their fashion careers but will also ensure the future of the British fashion industry as a leading global force.